Martha Reeves & The Vandellas were one of the most successful groups in the Motown roster during the 1960s and fully active from 1960 to present, performing at various times doo-wop, pop, rock and roll and soul.

The label's second most-successful all-female singing group after The Supremes, Martha Reeves & The Vandellas were known for a churchier, more southern-styled soul than the Supremes, as typified in Motown hits such as "(Love Is Like A) Heat Wave"